Hanes Launches #MaskAround Campaign Encouraging Americans to Wear Face Masks
Hanes is underscoring the importance of wearing a face mask in public with the launch of its #MaskAround campaign. The brand is also donating 1 million masks to those experiencing homelessness across the country. Working with long-standing partner Mark Horvath, the brand is supporting local homeless assistance organizations across all 50 states.
“Homeless people face even more limited avenues for support during the COVID-19 pandemic,” said Horvath, founder of Invisible People. “Hanes continues to make a significant difference through its longstanding commitment to this nation’s often invisible population. This program is critical to driving the importance of having and wearing face coverings whenever social distancing cannot be practiced.”
To ensure that those in need have access to face coverings, 1 million face masks will be distributed to nonprofit organizations supporting homeless people across the country. This includes distribution in COVID-19 hotspots such as Los Angeles, Miami and Houston. Hanes is leveraging its relationships with nonprofit agencies built through the Hanes National Sock Drive to help homeless people gain access to masks.
Since 2009, Hanes has donated more than 3 million pairs of socks, as well as other critical basic apparel including underwear, T-shirts and bras to shelters and support organizations nationwide.
Hanes encourages Americans to #MaskAround whenever they are in public.
The U.S. Centers for Disease Control and Prevention advises that cloth face coverings are a critical tool in the fight against COVID-19. Masks can reduce the spread of the disease, particularly when used universally within communities.
With its #MaskAround campaign, Hanes is supporting the national effort to slow the spread of COVID-19 by challenging followers to embrace face masks and encourage others to do the same. The TikTok and Instagram campaign features social media personalities who will ask consumers to highlight the unique places – whether they’re catching a movie at a drive-in theater, having a picnic in the park or sitting around the fire pit with friends – they #MaskAround to help keep others safe.
“We want to do our part to support the country’s effort to slow the spread of COVID-19,” said Sidney Falken, Chief Branding Officer at Hanes. “Hanes is proud to be able to offer affordable and comfortable cotton face masks to consumers and our goal is to raise awareness around the importance of wearing them to help keep each other safe and healthy.”
Survey data shows that half of Americans wear face masks all the time when outside their homes.
Hanes commissioned a recent survey by Wakefield Research to understand consumer sentiment and behavior regarding masks.
Here are some takeaways from the survey:
- 71% wear a face mask when going to a grocery store or retail location
- 51% of Americans wear a face mask all the time when outside their homes
- 50% of Americans say they don a mask to eat out
- 45% of respondents have forgotten to take a mask with them and then realized they needed one
- 32% plan to wear a mask on a date
- 10% of respondents say they do not own a mask
When purchasing masks:
- 27% of respondents primarily want comfort in order to wear masks for extended periods
- 23% prioritize features such as fabric weight, washability and breathability
Hanes launched its first line of washable and reusable face masks in June. Available in a selection of multi-pack quantities, colors and sizes, the masks feature Hanes’ signature breathability and comfort — ideal for the summer heat. The brand will launch additional face mask options including a children’s face mask line in time for the fall season.